Breka bakery - Project Case Study
Concept
Let’s take something I love, combine it with something I know, and let the wheels spin uncontrollably.
Pre-production
Can we stay in the “sky is the limit” as long as possible? Pretty pleaseeee
This is actually the most fun part of each project. Trying to fit the dream into the boundaries of reality. These simple, childish, and silly sketches became the best connection between the two worlds. We could start on creating the to-do list.
Booking an experienced DP to nail down technical aspects of lighting and camera operations.
Assembling the grip and camera team experienced in combined stills and motion set.
Getting HMUA, Wardrobe and food stylists on board to ensure the talent and product was taken care of.
Production coordinator for the shoot day to keep us on track time and shot-list wise.
Sourcing the specific talent from a local model agency.
Making sure everyone will be fed and comfortable throughout the shoot day.
Even though I have pretty good idea of how to do all these tasks, I need a solid team to allow me to focus on what’s my role in the end - transforming the non-physical idea into a real time action we can capture.
Results
Stills
Motion
Team
(lot of the roles overlapped in small or big amount, but this is the closest description possible)
Stills, Director, Concept: Michal Urbanek @michalurbanekphoto
DP: Jeremy Segal @jsegalphoto
Digi: Mark Gibbon @markgibbonphoto
Assist: San Chu @schuphoto
Assist/BTS: Lorna Carmichael @lornacarmichaelphoto
Creative Support: Igor
BTS videos: Polina
Producer: Tilly Nelson @tillynelsonphoto, Reeden Thiessen @reedan.elizabeth
HMUA/wardrobe: Eva Svobodova @evutu
Art direction/wardrobe/props: Kalia Huang @kaliashots
Food styling: Jen Stamper @jenniferatthetable
Model Agency: Commonpeople.ca @commonpeople.ca
Models: Sahara @ok.sahara, Nicholas Wolf, Jasmine @jasminemccarl, Lillian @lillian.leila_, Karla @gamorasmum
Rentals: @ucoo_photo_rentals