Breka bakery - Project Case Study

Concept

Let’s take something I love, combine it with something I know, and let the wheels spin uncontrollably.

Pre-production

Can we stay in the “sky is the limit” as long as possible? Pretty pleaseeee

This is actually the most fun part of each project. Trying to fit the dream into the boundaries of reality. These simple, childish, and silly sketches became the best connection between the two worlds. We could start on creating the to-do list.

  • Booking an experienced DP to nail down technical aspects of lighting and camera operations.

  • Assembling the grip and camera team experienced in combined stills and motion set.

  • Getting HMUA, Wardrobe and food stylists on board to ensure the talent and product was taken care of.

  • Production coordinator for the shoot day to keep us on track time and shot-list wise.

  • Sourcing the specific talent from a local model agency.

  • Making sure everyone will be fed and comfortable throughout the shoot day.

Even though I have pretty good idea of how to do all these tasks, I need a solid team to allow me to focus on what’s my role in the end - transforming the non-physical idea into a real time action we can capture.

Results

Stills

Motion

Team

(lot of the roles overlapped in small or big amount, but this is the closest description possible)

Stills, Director, Concept: Michal Urbanek @michalurbanekphoto

DP: Jeremy Segal @jsegalphoto

Digi: Mark Gibbon @markgibbonphoto

Assist: San Chu @schuphoto

Assist/BTS: Lorna Carmichael @lornacarmichaelphoto

Creative Support: Igor

BTS videos: Polina

Producer: Tilly Nelson @tillynelsonphoto, Reeden Thiessen @reedan.elizabeth

HMUA/wardrobe: Eva Svobodova @evutu

Art direction/wardrobe/props: Kalia Huang @kaliashots

Food styling: Jen Stamper @jenniferatthetable

Model Agency: Commonpeople.ca @commonpeople.ca

Models: Sahara @ok.sahara, Nicholas Wolf, Jasmine @jasminemccarl, Lillian @lillian.leila_, Karla @gamorasmum

Rentals: @ucoo_photo_rentals

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