Soccer in the neighbourhood

Assignment: Fifa world cup shaking the world right now. Vancouver, BC is hosting several matches and also a huge fan experience in close proximity to the local neighbourhood and it’s businesses. We want to show the connection.

Execution: Finding the right talent was the key. Jacob Vieira was the perfect fit. Then its just making sure there is a good balance of shots showing the local businesses, services and the area itself. We didn’t want the undeniable soccer talent and skills overpower the message we are trying to convey.

Delivery: 1 min long commercial style video, horizontal (web) and vertical (social) orientation.

Client: East Village BIA

Creative: Michal Urbanek, Jessica Liebenberg, Patricia Barnes

Production: Michal Urbanek (Director, Camera, Drone), Trevor Jacobson (Edit, Sound, VFX, assist), Jacob Vieira (talent)