Holocene Distilling Project

Assignment: The Holocene Distilling Project is a growing, proudly BC distillery with ambitious carbon-neutral goals. Their award-winning craft gin, vodka, and liqueurs continue to earn recognition around the world. For this project, the spotlight was on the Mixbehave liqueur lineup. Four distinct flavours, four personalities, four colour palettes. A family of products that share the same DNA while each carving out its own identity. That balance between consistency and individuality immediately stood out as an exciting creative challenge.

Execution: The name Mixbehave set the direction from the start. These are liqueurs that invite spontaneity, encourage experimentation, and don't take themselves too seriously. We built a unique world around each flavour, pairing set and prop colours with the key ingredients, selecting playful objects that reinforced each personality, and introducing a human element to ground the scenes in real moments. The result is a cohesive collection of images where every bottle has its own character while still feeling unmistakably part of the same family.

Delivery: 8 final images, 2 for each flavour - one simple person with the cocktail, other within the wacky tabletop setup.

Client: Holocene Distilling Project

Production: Michal Urbanek (Concept, Stills, Video), Dana Diab (Prop styling, Assist), Eva Svobodova (Wardrobe stylist, HMUA, Talent), Luis Carbajal (Talent), Olena Krevenets (Prop rental)

Colorful advertisement posters, photographed in studio by vancouver beverage photographer. Colour background and styling. Cocktails and liqueurs.
Close-up of a woman holding a cocktail with a blue coloured theme and styling. Liqueur cocktail with ice. Commercial photography shot in studio, Vancouver BC.
A person in a pink sweater holding a pink cocktail with a lemon slice garnish. The scene includes various pink and red objects, including game dice, beads, perfume bottles, and a red device, all placed on a pink background.
A person wearing a short-sleeve button-up shirt with an orange and white leafy pattern, holding a cocktail glass with a light-colored drink and a lemon slice. The scene includes various items on a yellow table, such as a bottle labeled 'Lady Grey,' a
Close-up of a person wearing a red textured sweater and blazer, holding a glass of wine, with a festive background including a butterfly, beads, an orange slice, and a bottle of strawberry lemonade.
A person's hand with short, trimmed nails is holding a glass bottle of Lady Grey flavored alcohol. The label on the bottle reads 'Let's Mix Have' and 'Lady Grey', featuring illustrations of lemon, ginger, and other herbs. The background contains oran
A person wearing a pink textured sweater holding a pink cocktail in a coupe glass.
A person with painted nails arranging letter dice on a light blue surface, with various objects including a glass of red liquid, a bottle of mixed berry drink, a blue box of games, nail polish, and a telephone.
A close-up of a sprig of rosemary in a glass of red wine, with a blurred background in red tones.
Close-up of a person holding a bottle of Lady Grey liqueur in front of a plant-patterned shirt. The person's hand is visible, and they are wearing a shirt with an orange and white botanical design.
A glass bottle with a label reading "Let's MixieHave Liquors" and "Sweet Tease," featuring illustrations of fruit, sitting among other bottles and glasses with a warm, reddish background.
Graffiti of a person's face wearing headphones, painted on a brick wall, with peeling paint partially covering the graffiti. A printed poster with the logo and branding of 'Holocene Distilling Project' features a person holding a cocktail glass and s
Close-up of a person holding an orange plastic fish-shaped pair of glasses, sitting at a table with various objects, including a bottle of Mixbehave Lady Grey liquor, a glass with a drink, a bowl of bread rolls, and some decorative items, with a yell
Close-up of a woman's torso wearing a light blue sweater with a tie at the collar, holding a glass of pink-colored beverage with ice and a slice of orange, with her nails painted teal and wearing rings.
Person holding a pink cocktail with a dried lemon slice garnish, surrounded by red spheres, dice, a red vintage telephone, a bottle of pink drink labeled 'Drink Pink,' jewelry including pearls and crystals, and a pink background.
A person is applying nail polish to their fingernails, with a bottle of mixed herb liqueur and a filled glass of water on the table. Dice with letters and small decorative objects are also visible on the table.
Close-up of a bottle label with the word 'MIXBeverage' and a lemon wedge.
Red table settings with a person in a red knitted sweater, holding a cocktail glass garnished with an orange slice. The table features jewelry beads, a bottle labeled "Sweet Tense," glasses with orange slices, red sunglasses, a rose, and decorative p
A person wearing a red textured button-up shirt holding a bottle labeled 'Sweet Tease' with a lemon and plant illustration.